B2B Marketing Specialist
Do you want to take your first steps in B2B marketing within the food sector? Do you have a passion for premium products and would you like to contribute to the growth of an international brand? Then this position as Junior B2B Marketing Assistant at Henri Willig is for you!
For more than 50 years, the Willig family has been making premium cheeses with great passion and craftsmanship. From our production sites in Katwoude and Heerenveen, we supply wholesalers, premium supermarkets and other business customers worldwide.
As Junior B2B Marketing Assistant, you will support the development and implementation of marketing activities aimed at our business customers. You will have the opportunity to learn from experienced specialists and, with additional training and education, grow into a full-fledged B2B Marketing Specialist. The position is executable from Heerenveen as well as from Katwoude.
What will you do?
- Identify and analyse market trends and customer needs.
- Assist in developing marketing plans, portfolio management, product launches and packaging concepts.
- Execute marketing campaigns and promotional activities especially through trade fairs, co-marketing with our business partners and direct mail.
- Manage and optimise content on business segments of our website.
- Support the preparation and execution of marketing materials such as brochures, POS materials and B2B advertisements.
- Prepare international cheese tastings and premium brand presentations.
- In collaboration with account managers, turn marketing initiatives into commercial success.
- Occasionally make a marketing contribution to Private label concepts.
Do you recognise yourself in this?
- A completed mbo or hbo degree in Marketing, Communications, Commercial Economics or similar.
- 0-2 years' work experience in the food or B2B marketing sector are a plus.
- Creative and curious with a hands-on mentality.
- Good communication skills and a proactive working attitude.
- Affinity with branding, event marketing, content creation and the application of AI in marketing.
- Good command of Dutch and English, German is an advantage.
What do we offer?
- A gross monthly salary from €3,478 with good fringe benefits (pension, travel expenses scheme).
- A year-end bonus of 5% of your annual salary.
- A varied and instructive position within an internationally operating family business.
- A pleasant working environment with room for personal growth.
- Access to our Henri Willig Academy for education and training.
- A year-end bonus of 5% of your annual salary.
- Opportunity to work from Heerenveen or Katwoude.
- Fun team activities and company outings.
Henri Willig is a fast-growing independent livestock farmer, cheese producer, retailer and exporter that has been successful in the exclusive cheese segment since 1974. Henri Willig has a strong position in the national and international market for Dutch cheese and organic cheese specialities. The total organisation comprises a livestock farm, 2 cheese dairies, 39 shops, a Grand Café and a Web-shop.